About Askani Group

Askani Group of Companies is a Pakistani fashion and e-commerce house dedicated to one simple promise: bringing 100% authentic Pakistani designer wear to customers across Pakistan and around the world.

Who We Are

Known to our customers simply as Askani Group, we curate and retail premium apparel and cosmetics from Pakistan's most loved brands — including Gul Ahmed, Asim Jofa, Khaadi and Medora. From breezy summer lawn and elegant formals to bridal couture and beauty essentials, every piece we ship is sourced directly and guaranteed genuine.

Why Customers Trust Us

• 100% authentic products — sourced from official brands, never replicas.
• Worldwide delivery — Pakistan, USA, UK, UAE, Canada, Australia and beyond, with live delivery estimates at checkout.
• Local-currency pricing — see prices in your own currency, automatically.
• Flexible payments — cards, PayFast, mobile wallets, and Cash on Delivery where available.
• Real customer care — a responsive team that stays with you from order to doorstep.

Our Story

What began as a family retail venture in Karachi has grown into a multi-channel fashion business serving customers on our own store and leading international marketplaces. Through every stage of that growth, our values have stayed the same: authenticity, fair pricing, and khidmat — genuine service.

Our Promise

When you shop with Askani Group, you are not just buying an outfit — you are wearing a piece of Pakistan's finest craftsmanship, delivered with care to your doorstep, anywhere in the world.